With more and more companies marketing their services and products online, is internet visibility is a proven method to increase sales? Here are four reasons why honing your company’s online visibility helps both in the short and long run.
Developing the Company
Today, one of the best ways to promote a company is through internet exposure, making marketing a much broader task than before. In decades past, simple advertising and word of mouth were reliable ways to increase exposure. This has all changed in the last 15 years. While those two approaches are still valuable, the internet is now an incredibly powerful tool for reaching the largest base of potential consumers.
With the advent of handheld devices, the internet has become a resource at everyone’s fingertips. In the last decade, the fast-paced online world developed into a “mega metropolis” for shopping, research, entertainment, news, and information. Tens of millions of Canadians surf the internet daily.
A Sound Marketing Strategy
Canadian companies use several online marketing strategies:
1. Generic promotion that can be obtained through purchasing advertising on other websites. As with all advertising, understanding where to place an ad is key to marketing. If a company is local or regional, internet advertising should focus on local or regional websites to attract nearby consumers. If your business caters to people Canada-wide or has an international presence, the focus should on websites with a national or international appeal.
2. Personalize your business or company strategy. Develop a strong online presence by creating multiple opportunities for consumers to discover your company details online. One of the best ways to do this is by using social media (e.g. Facebook, Twitter, Instagram, LinkedIn).
3. Hire professionals (like Marketing Wizard) to help with the design and development of your website. This is a smart move, because experts will understand how to market using many online venues. Focus first on developing a website with a user-friendly design and powerful SEO (Search Engine Optimization).
Build a Strong Site
The first part of an online presence involves developing a good commercial website that consumers can find through regular online searches. Ideally, it’s an attractive venue that is easy for consumers to find and learn about what your business has to offer. A great website can’t stand alone in a vacuum. With SEO, the company can be easily found by both current and potential customers/clients.
Be Reachable on Mobile Devices
The second part of developing a useful website involves making it mobile user friendly. Since over 50 percent of all internet users use a mobile device, you cannot ignore the necessity of making your site compatible. If a website does not have easy access through a mobile device like a cell phone, tablet, or iPad, you may lose those users/customers, costing thousands of dollars in lost income.
During the website design phase, make mobile application a priority. If consumers cannot click on or see the same information that users on a desktop or laptop can access, they will “bounce,” (leave your site), feeling dissatisfied and/or frustrated.
Social Media Helps Exponentially
By developing a strong social media presence on various sites where consumers can find your company details, you broaden your accessibility. Create social media accounts, and you’ll discover a brand new base of potential new consumers. By developing these accounts, you’ll increase the likelihood that search engines will rank your business highly, because you’re easier to find.
With the help of experts in social media and website design, companies often benefit from a huge increase in revenue. Facebook has over 2 billion users, covering almost a third of the world’s population. By using that one site alone, a company can target their marketing as specifically or broadly as they wish. Social media sites offer businesses and companies an exceptional opportunity to reach people with ease.
No matter what type of company or business you own, ones who develop a strong online presence (through both social media and a great website) often experience exponential growth, surpassing their competitors. Marketing Wizard provides services to put your company’s best online “foot” forward. The SEO services we provide our clients are proven effective, and we’d love to do the same for you. For inquiries send us a message through our website.