When it comes to making online marketing a success, there are some things to remember. Any business (including plumbing and HVAC establishments) needs effective SEO to market its services to potential clients. To make your SEO campaign a success, take a look at these secrets to help your efforts.
● Focus on phrasing
“Keywords” might be your bread and butter when developing your content, but avoid limiting yourself to single words. When using keywords, focus on using a specific phrase that can be marketed easily instead of single words. Choose very specific keywords that clearly describe what you have to offer (e.g. “plumbing in Oakville).
● Avoid vanity keywords
“Vanity” keywords are very broad terms that won’t actually help improve your rankings. Avoid relying solely on generic keywords like “air-conditioning repair” or “emergency plumbing service”. Your competitors will be using similar keywords to promote themselves, and your brand can lost in the scramble.
● Prioritize long-tail
Rather than using vanity keywords, use keywords more related to your location and services to avoid the competition. Long-tail keywords allow clients to find your business based on whatever precise services you offer. The more specific your keywords, the easier it will be to target very specific needs. For example, consider plumbing services vs. plumbing repairs in Burlington; the latter is a more specific phrase that can appeal to a particular group of clients.
● Use keywords strategically
Having the right keywords is the start, but there’s more to it than that. Place those keywords in the right places (e.g. in the title, meta description, and body). Proper placement of your keywords makes your site more noticeable to Google, which improves your search rankings.
● Keep content fresh
Keeping the attention of your client base requires frequent updates and fresh content. Release new content (e.g. blogs or videos on plumbing and HVAC tips) regularly to grab their attention. By giving them useful information, you ensure that your clients have reason to keep visiting your site.
Google also adjusts search rankings based on new content; this ensures that viewers receive the most up-to-date information.
● Make it long enough
Regular releases are one thing, but always remember to keep it long enough. Clients generally respond well to longer releases and more in-depth content.
Make your releases longer and more detailed to give viewers more specific information, especially when you make content concerning plumbing and HVAC problems that need to be addressed.
● Build relationships
Part of building credibility for your site is including links, especially external ones. Establish good relationships with any influencers in your field (e.g. other plumbing and HVAC businesses) to build more influential links.
Forging these relationships makes it easier to share links to one another’s sites. At best, you and your collaborators can make a network linking to one another’s sites, improving the credibility of every participant.
● Include images
Consider including images in your content (e.g. in blog posts). When it comes to explaining anything, images are a powerful way of demonstrating your points and increasing engagement with your viewers. This can be especially helpful if you have to explain any issues with plumbing or HVAC.
Use images to help your readers visualize the problem to better guide them through what you have to say.