How To Get The Most Clicks You Possibly Can
Making a successful website is a challenging but lucrative career field. Since the earlier part of this century, entrepreneurs have made fortunes through pay per click marketing programs found through the many companies who provide ad campaign services. Although there are great profits to made in PPC, the money doesn’t come easily. If you want to make it your pay-per-click campaigns work you’re going to need an understanding of just what makes someone browsing a website choose to click on a link. That means understanding everything from the audience of your website to the peak traffic hours for your website.
Here are a few tips to help you maximize your profits:
Keeping track of everything you can is absolutely vital to successful internet marketing. You’re going to need to understand just how many unique visitors your site gets, peak traffic hours, which ads are getting the most clicks, your target demographic, among many other things. In order to understand how to successfully run an advertisement campaign, it’s absolutely vital that you get a good grasp of what you’re dealing with.
Do Not Allow Ad Blockers At All
Ad blockers are extremely popular with today’s web users, but their prevalence makes it difficult for you to improve your PPC profits. If someone doesn’t see an ad, there’s simply no chance that person will click on the ad. While some within your audience may decide they will not browse your website if you set up ad blocking deterrents, those who actually enjoy your website are probably willing to allow you to display all the ads you want. These are the key to the success of your business.
Pick Ads That Suit Your Targets
As an internet marketer, it’s often tempting to pick the most potentially lucrative ad campaigns you can. Unfortunately, if your audience does not have an interest in the products or services advertised, this will prevent you from improving your click through rate. If you run a blog about cars, you won’t necessarily receive the best profits running ads for bicycles or dog food. $0.05 per click on car wax ads is going to end up giving you far greater profits at the end of the day.
Search Engines Are Your Friends
One of the best ways to attract more people to your website and by extension more clicks is to maintain a presence at the top of search results. Design your content with the goal of making your website the first search result when your target audience uses related search terms. If you have a real estate website, make sure to include words like housing and rent into articles written for your website. The increase in clicks will come naturally.
Test Your Landing Page
No matter how great your articles are or where your website ranks among search results, if you have any technical issues with the website it’s going to prevent you from getting the most clicks possible. Have your website’s landing page tested in multiple browsers and across multiple platforms. While your site might work fine for someone using a desktop the experience a mobile user might have could be much worse overall. When everyone can use your website without issues you expand your audience greatly.