2017 is almost coming to an end; both entrepreneurs and consumers are beginning to feel the holiday mood. The holiday season is perhaps the best time of the year for sales. It’s the time when most people are busy shopping gifts and spending time with their families and friends. From an entrepreneur’s perspective, the holiday season is when online searches and sales are at their peak. If you know how to use your cards well, you may get a higher conversion rate and increase revenue.
There are some things that you can do to prepare your eCommerce website for the holiday shopping craze, but the most crucial things to keep in mind is how to make your customers happy with their online shopping experience as well as keep the sales high. Listed below are some of the SEO tips that you can use to leverage your online shop this holiday season:
1. Optimise the special offers/deals page of your website – Every eCommerce website needs to know the importance and benefits of promoting holiday special deals. When special offers are promoted properly and effectively, it can be a great way to boost both traffic and conversion rates. Promoting your products and services over the holidays through social media does not only benefit you as a retailer, but it also helps drive organic traffic to your website.
2. Publish a holiday-themed content – Over the years, blogs have been used to educate and disseminate valuable information. Carefully choose a trendy holiday topic that you can use to maximise your holiday marketing campaign and promote your business’ special deals. Use Google Trends to get an insight on what your prospective audience wants to read and identify the search queries for a specific period of time. Once you have gathered substantial information, create a blog that is packed with useful information to help drive more traffic to your website.
3. Clear Call-to-Action for Your Holiday Offer – It is a given that you only have a few seconds to capture your audience’s interest. Most virtual shoppers jump from one website to another, trying to find that perfect holiday gift for their loved ones. This means it’s crucial that your website comes with a clear and effective call-to-action to instantly attract their attention. When shoppers feel frustrated, they may leave your website and look for another option.
4. Mobile Responsive Design – Since most people own a smartphone, it is important to optimise your online marketing strategies to cater to mobile customers. Unlike other types of devices, as much as 3.5% of shopping searches happens on mobile phones. Since online shoppers nowadays are more comfortable conducting transactions on mobile devices, make sure to make the website mobile-friendly. This give your users a pleasant experience, which may eventually lead them from browsing to the checkout. If your eCommerce website is not yet mobile-responsive, look for an Internet marketing agency that offers SEO services in Mississauga and other areas so that you would not miss out the amazing advantages of having a mobile-responsive design