As an entrepreneur or marketer, you likely understand that marketing trends are constantly changing. Whether you are a newbie to content marketing or have been using it for years, your strategy has to be better than ever in 2017.
Content Marketing: Benefits and Purpose
To understand how content marketing is important for business, we must first define it. According to Wikipedia, “Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.” With its ever-growing popularity, many entrepreneurs use this powerful marketing tool to:
- Boost brand awareness
- Attract target customers and clients
- Generate leads
- Improve online sales
- Increase customer base
By developing and sharing informative content, prospects are drawn to the site and transformed into loyal and paying customers. Aside from increasing brand loyalty, providing relevant and valuable information for a target audience increases sales for your company.
Steps in Building a Content Marketing Strategy
In the age of social media, it is highly important for businesses to create and maintain a continuous stream of valuable content. Here are simple yet effective guidelines for developing a feasible content marketing strategy for your business:
Before you start building your content marketing strategy, establish a clear set of goals. It will be easier to develop a strategy once you have determined what you want to accomplish for your business in 2017. Goals can include increasing organic traffic, leads, and page views.
Understand the Target Audience
Knowing the interests and needs of your target audience helps you write a content they’ll like. Collect details about your target audience and develop a sample persona of your audience. This process is extremely beneficial for those who are new to content marketing.
Know Your Competitors
A little investigation of your competitors familiarizes you with the kind of content they produce. This can help you develop a strategy to stand out from the competition.
Perform a Content Audit
If you have had an active website for some time, perform a content audit and review whether your strategy is still feasible. Use the results to improve your content marketing strategy for 2018 and set new goals for the upcoming year.
Identify the Type of Content You Want
There are different types of content to use for marketing. The following are the most popular formats:
Depending on your target audience, the ideal number of words for blog posts is between 1000 to 2000. Blogs should be posted regularly on social media pages and provide valuable information to your audience.
This type of content format is visually appealing and uses artistic content to create an attractive representation of statistics, graphs, or charts.
Videos are a time-tested and effective form of marketing. They are highly engaging and easily “shareable” across all social media platforms. Although it might be a costly option, visual marketing is becoming more popular for businesses.
Another great content marketing option that’s been growing in popularity among audiences who don’t have time to watch a video or read content on your website. Using podcasts allows your audience to listen to updates and/or interviews with relevant business people.
After writing engaging content, make sure to proofread it before publishing it on your site or social media account..
Although you can write as much content as you like, it cannot guarantee the traffic and leads you desire. Knowing how to properly use content marketing will help you determine the right type of post(s) that connect with your target audience.