In recent years, the global business landscape has taken a massive shift and has now expanded its reach to the online world. By June 2017, around 7.5 billion people were depending on the Internet for most activities, and businesses that have seen the market potential of online users capitalized on social media to get them.
Businesses that pioneered social media marketing have enjoyed years of being ahead of the game. However, advancements in technology have made social media more accessible that small business can now level the playing field — as long as they have a strong online presence.
Why It Is Important to Build Websites
What makes social media effective is its ability to market a product or service to a mass audience even if businesses have limited financial resources. But like all channels of communication, social media marketing must be done strategically to gain enough impact. It is important to build a strong online presence, and one of the ways to accomplish this is by creating a website. While other social media platforms are available (Facebook, Twitter, and Instagram, among others) websites still offer the following advantages:
- Your website is your online DNA
Your website is a business tool since it promotes your brand identity. It is the first — and sometimes, the only — link your potential buyers will look at before making any decision to purchase your products. Since many customers now search for information online before making purchases, your website is your first chance at making a good impression on them. There are blogs like Blogspot, Tumblr, and WordPress offering premium templates so your site will look more professional.
- Websites create credibility
With social media being easily accessible to anyone, it also opens itself to businesses that do not necessarily follow good business practices. To avoid getting fooled online, customers look for companies that have their own websites. If your website does not have its own domain, your potential buyer might think of you as just another scammer.
- Websites create more employee interaction
Social media is all about creating the best impact with the most efficiency and the least cost. Through the years, top businesses learned to leverage their employees as part of their marketing strategy by encouraging them to interact on their websites — and share their interaction through their own social media accounts. Employees can help expose your brand to their peers — your potential customers. And since they work for your team, they are powerful advocates when convincing potential markets.
How to Create Effective Websites
In marketing, it is crucial to have a keen eye on the audience you wish to tap. Since most of your potential clients are online most of the time, you have to be online as well. As your official social media ID, your website will introduce you to your market and allow them to understand your company, products, and services.
- Follow the principle of the AIDA model
The AIDA model stresses that consumers follow a process of emotions they need to experience to make them buy your product: attention, interest, desire, and action. To get your potential consumers to act, catch their attention first by letting them know – through your website – that you exist. Make your website interesting and informative enough to finally get them to act.
- Use premium templates
Your website is your online identity, and your consumers will associate your credibility as a company through the quality of your website. You are a business owner with resources so do not settle for free templates. There are professional templates provided by several platforms that would fit your needs and preferences. WordPress premium templates remain the top choice for website developers. Other alternatives include Tumblr, Blogspot, Joomla, Drupal, and Wix.
- Domain & website hosting
There is a major difference from ‘yourcompany.wordpress.com’ to ‘yourcompany.com.’ For one, it makes you look more legitimate. It also shows the potential buyer that as a serious company, you have enough capital to invest in building your online brand by having your own domain and website hosting.
- Optimize through SEO
If you want to be more visible to your potential market, make use of search engine optimization (SEO). Gone are the days when you rank well in search engines through organic means. Now, your website is ranked based on how the online audience searches for you online – and you can “cheat” your way to the top by SEO.