The holiday season is fast approaching. In the coming weeks, people will be busy shopping for gifts either in a brick-and-mortar or an online shop. Whether you are a newbie or a seasoned entrepreneur, it is important to start optimising your business website well before the holidays.
Search engine optimisation is essential in gearing up your business for the holiday frenzy to earn higher page rankings and conversion. While many entrepreneurs find themselves distracted during the holidays, neglecting your website could result into losses in sales, revenue, customers, traffic, and conversion. This is one of the many reasons why you should not underestimate the power of optimising your website. Read on the following smart SEO tips that can help you stay on top of your game during the holidays:
1.Analyse Where You Are – It is recommended to analyse the current status of your SEO before modifying title tags and buying Adwords. Make sure to check the organic search performance and identify which pages have the most views and lesser bounce rate using Google Analytics. Skipping these steps can potentially cause more harm than good. Review these results using your top performing keywords so that it will provide you a better picture as to what areas are already doing well.
2. Know What Keywords to Use – Conducting a keyword research for holiday-specific terms is essentially the initial step to do in optimising your website. Using holiday-specific keywords is an effective way to attract new customers who are looking for the perfect Christmas gifts. Google Trends, Google Adwords, and Moz Keyword Explorer Tool can help you determine the holiday keywords frequently used by customers. Choose them carefully and update your keywords to take advantage of the season.
3. Holiday Content – Once you have finalised your list of holiday-specific keywords, incorporating them into your content and having it published as soon as possible is a great way to anticipate customers, especially if you are planning a huge holiday sale or any form of marketing promotions. Publishing your content only a few days before the holidays will have a lesser impact. Follow the 45-Day Rule in publishing your content.
4. Use Social Media to Spread the Holiday Spirit – Billions of people all over the world have social media accounts. These people often spend long hours on social media platforms like Facebook and Twitter. Take advantage of the social media to connect with new and existing customers and get your holiday content noticed and shared about the awesome products and/or service or the hot holiday deals and promos you are offering.
5. Create Holiday Gift Guides – Creating a section for the holiday gift guide is an effective way to attract new customers because it can show the customers the different holiday products they are looking to buy. This also makes it easy for customers to share your products, services, and/or promotions to their friends and families.
If you are a newbie in the world of business and SEO, hiring an Internet marketing agency that offers a wide variety of SEO services in Oakville and other areas is a good start in optimising your business. Do you have any thoughts on this subject? Share them with us in the comment section!