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Monthly Archives: August 2018

You are here: Home / 2018 / August
7 Marketing Ideas for Plumbers

7 Marketing Ideas for Plumbers

August 7, 2018Posted by Willie M. Brownin Business

7 Marketing Ideas for Plumbers

For a plumbing business to keep itself afloat, it needs to adopt marketing strategies that will give the best value by drawing in both potential and existing clients at minimal costs.

Though traditional advertising methods still exist today, tapping into Internet marketing will give you access to a versatile and cost-efficient means of reaching your audience. However, to get the best results and generate the most leads, there are several techniques your plumbing business should consider applying:

● Build your brand

7 Marketing Ideas for Plumbers

Set yourself up as a unique brand and stand out from the competition by emphasizing in your website what makes your business distinct (e.g. 24/7 services, fast service, or more trucks on the road). This helps clients understand what you bring to the table.

Ensure that your brand is consistent. Create guidelines, standards, and signage to make your brand easy to identify for clients. A recognizable brand helps you stick out in clients’ minds when they need plumbing services immediately.

● Focus on local SEO

Optimizing your business website to appear on the first few pages — if not the first page — of the search results is part and parcel of proper online marketing. Do this by using local keywords, i.e. the service you offer plus your geo-target (e.g. “drainage services in Toronto” and “emergency plumbing in Markham). If you’re known well enough in your community, you can also include your brand name in your keywords (e.g. “A Alert Drain Waterproofing Services in Toronto”, “Abbey Plumbing and Mechanical Commercial and Residential Plumbing in Burlington”, or “Plumbing Authority Inc. Excavating and Grading Services in Vaughan”). Place these keywords in strategic areas (e.g. URLs and titles).

Improve your website’s performance and ease of navigation to create a better experience for visitors. Search engines can pick up on these details and adjust your ranking appropriately. Also create a profile for your business on Google Maps to make your business more visible in searches.

● Blog regularly

Secrets to Effective SEO for Plumbing and HVAC

Blogs are an important factor search engines use to rank websites. Your blog should also contain plumbing-relevant content for visitors (e.g. how to find the best contractors, solutions to plumbing problems, and seasonal maintenance tips for plumbing systems).

Clients looking for plumbing tips and advice can use this information, which brings in more visitors. Google also tracks how much time people spend on your site. Well-written content keeps visitors longer.

● Create videos

One alternate to blog posts is videos, which are relatively easy to produce. If you have content that needs to be demonstrated to clients (e.g. DIY videos for simple fixes), videos are a good way to convey that information. Videos are also an excellent way to show your expertise as a plumber. This makes you a more authoritative source and builds audience trust.

● Use social media

Build Social Media Marketing through Your Website

Social media is an excellent platform to reach hundreds of potential clients free of charge. Post relevant content (e.g. “how to” videos or blog posts) to link it to your brand. Always use a consistent tone with all your content. Sound competent and authoritative to build confidence in your brand. Remember to release content regularly. Inactive pages tend to lose relevance, and come with a drop in viewers. Stay active to keep your audience engaged in what you have to say.

● Partner with a builder

7 Marketing Ideas for Plumbers

Establishing a relationship with a builder is an excellent way of producing more business. Plumbing is part of any construction; creating a relationship with a builder can get you mentioned when clients need work done. At best, you may find work as a subcontractor on their building projects.

Seek out local builders in the area and join professional groups to start building a network. Always do research on prospective partners; find a builder with a solid reputation to avoid damaging your own.

● Manage your reputation

Doing good work can be used as extra marketing opportunities. Encourage clients to write reviews of your work (e.g. in Yelp, Homestars, or Google Reviews) to give future clients an idea of what to expect from you. In case of negative reviews, respond to them immediately. Being responsive can let you minimize the fallout of these reviews and preserve your reputation.

How to Write Strong and Engaging Marketing Essay

How to Write Strong and Engaging Marketing Essay

August 7, 2018Posted by Willie M. Brownin Business

How to Write Strong and Engaging Marketing Essay

Marketing is a great subject to study, especially if you want to learn more about consumer behaviour. It provides you with a deeper understanding of their purchasing attitude and patterns, as well as the psychological reasons behind certain marketing techniques.

During the course of their study, students will face loads of essay on different marketing topics. Whether it is persuasive, informative, or narrative essay, students need to be creative in planning and writing their pieces to make it engaging.

Here are a few effective strategies that will help you plan and write interesting marketing essay:

● Read Other Marketing Essays

How to Write Strong and Engaging Marketing Essay

To help you write a good and effective marketing essay, you need a few reliable sources of information. Reading marketing essays on the Internet helps you prepare and plan.

Take note of the specialized terms, such as claims, marketing statistics, and documented items. It also helps you to familiarize and learn more marketing terminologies. So long as it is not overdone and more obscure terms are explained, using the proper terminology will bolster the quality of your piece.

● Find an Interesting yet Relevant Topic

How to Write Strong and Engaging Marketing Essay

If you want to write an exceptional marketing essay, you will need to find an exceptional topic. Since you may be instructed to read other essays, choosing an interesting topic that is relevant in today’s marketing world will surely get your essay to stand out from the rest. One of the most effective ways to do this is to research about the latest news in business and marketing.

● Make an Outline

How to Write Strong and Engaging Marketing Essay

After gathering crucial information from other marketing essays online, make an outline with notes on each section to help support your information. Make sure that your outline discusses how the information is (or can be) applied in real-world marketing situations to add credibility to your essay.

● Make a Draft

How to Write Strong and Engaging Marketing Essay

One of the most common mistakes made by many students is writing a draft without an outline. No matter how crappy your first draft, it is an important step towards writing a strong essay. Drafting helps you organize your ideas – the good, the bad, and the in-betweens.

● Structuring the Paragraphs

How to Write Strong and Engaging Marketing Essay

Your introduction should summarize what the topic is all about, as well as generate the interest of the reader, encouraging them to read further.

After writing the introduction of the essay, start structuring the paragraphs. Formulate a logical approach to your argument. Each paragraph should be able to convey one clear thought. Support your argument with concrete and proven evidence or a case study.

When writing the concluding paragraph, highlight the results and the practical importance of your topic.

How to Write Strong and Engaging Marketing Essay

● Proofreading and Revising – Skipping proofreading and revision is a costly mistake. They help ensure that you did not leave any relevant information and detect any incorrect details and typos. It also allows you to carefully analyse your essay and organise your work more effectively.

It’s normal to struggle when attempting to write the perfect marketing essay — especially if words are not particularly your forte. However, if you want to ace this assignment, you can seek help online and turn to essay editing services by Master Essay and other service providers.

Secrets to Effective SEO for Plumbing and HVAC

Secrets to Effective SEO for Plumbing and HVAC

August 7, 2018Posted by Willie M. Brownin Internet Marketing

Secrets to Effective SEO for Plumbing and HVAC

When it comes to making online marketing a success, there are some things to remember. Any business (including plumbing and HVAC establishments) needs effective SEO to market its services to potential clients. To make your SEO campaign a success, take a look at these secrets to help your efforts.

● Focus on phrasing

Secrets to Effective SEO for Plumbing and HVAC

“Keywords” might be your bread and butter when developing your content, but avoid limiting yourself to single words. When using keywords, focus on using a specific phrase that can be marketed easily instead of single words. Choose very specific keywords that clearly describe what you have to offer (e.g. “plumbing in Oakville).

● Avoid vanity keywords

Secrets to Effective SEO for Plumbing and HVAC

“Vanity” keywords are very broad terms that won’t actually help improve your rankings. Avoid relying solely on generic keywords like “air-conditioning repair” or “emergency plumbing service”. Your competitors will be using similar keywords to promote themselves, and your brand can lost in the scramble.

● Prioritize long-tail

Rather than using vanity keywords, use keywords more related to your location and services to avoid the competition. Long-tail keywords allow clients to find your business based on whatever precise services you offer. The more specific your keywords, the easier it will be to target very specific needs. For example, consider plumbing services vs. plumbing repairs in Burlington; the latter is a more specific phrase that can appeal to a particular group of clients.

● Use keywords strategically

Secrets to Effective SEO for Plumbing and HVAC

Having the right keywords is the start, but there’s more to it than that. Place those keywords in the right places (e.g. in the title, meta description, and body). Proper placement of your keywords makes your site more noticeable to Google, which improves your search rankings.

● Keep content fresh

Secrets to Effective SEO for Plumbing and HVAC

Keeping the attention of your client base requires frequent updates and fresh content. Release new content (e.g. blogs or videos on plumbing and HVAC tips) regularly to grab their attention. By giving them useful information, you ensure that your clients have reason to keep visiting your site.

Google also adjusts search rankings based on new content; this ensures that viewers receive the most up-to-date information.

● Make it long enough

Secrets to Effective SEO for Plumbing and HVAC

Regular releases are one thing, but always remember to keep it long enough. Clients generally respond well to longer releases and more in-depth content.

Make your releases longer and more detailed to give viewers more specific information, especially when you make content concerning plumbing and HVAC problems that need to be addressed.

● Build relationships

Secrets to Effective SEO for Plumbing and HVAC

Part of building credibility for your site is including links, especially external ones. Establish good relationships with any influencers in your field (e.g. other plumbing and HVAC businesses) to build more influential links.

Forging these relationships makes it easier to share links to one another’s sites. At best, you and your collaborators can make a network linking to one another’s sites, improving the credibility of every participant.

● Include images

Secrets to Effective SEO for Plumbing and HVAC

Consider including images in your content (e.g. in blog posts). When it comes to explaining anything, images are a powerful way of demonstrating your points and increasing engagement with your viewers. This can be especially helpful if you have to explain any issues with plumbing or HVAC.

Use images to help your readers visualize the problem to better guide them through what you have to say.

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Recent Posts

7 Marketing Ideas for Plumbers
7 Marketing Ideas for Plumbers
August 7, 2018
How to Write Strong and Engaging Marketing Essay
How to Write Strong and Engaging Marketing Essay
August 7, 2018
Secrets to Effective SEO for Plumbing and HVAC
Secrets to Effective SEO for Plumbing and HVAC
August 7, 2018

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