Monthly Archives: August 2018

For a plumbing business to keep itself afloat, it needs to adopt marketing strategies that will give the best value by drawing in both potential and existing clients at minimal costs.

Though traditional advertising methods still exist today, tapping into Internet marketing will give you access to a versatile and cost-efficient means of reaching your audience. However, to get the best results and generate the most leads, there are several techniques your plumbing business should consider applying:

● Build your brand

Set yourself up as a unique brand and stand out from the competition by emphasizing in your website what makes your business distinct (e.g. 24/7 services, fast service, or more trucks on the road). This helps clients understand what you bring to the table.

Ensure that your brand is consistent. Create guidelines, standards, and signage to make your brand easy to identify for clients. A recognizable brand helps you stick out in clients’ minds when they need plumbing services immediately.

● Focus on local SEO

Optimizing your business website to appear on the first few pages — if not the first page — of the search results is part and parcel of proper online marketing. Do this by using local keywords, i.e. the service you offer plus your geo-target (e.g. “drainage services in Toronto” and “emergency plumbing in Markham). If you’re known well enough in your community, you can also include your brand name in your keywords (e.g. “A Alert Drain Waterproofing Services in Toronto”, “Abbey Plumbing and Mechanical Commercial and Residential Plumbing in Burlington”, or “Plumbing Authority Inc. Excavating and Grading Services in Vaughan”). Place these keywords in strategic areas (e.g. URLs and titles).

Improve your website’s performance and ease of navigation to create a better experience for visitors. Search engines can pick up on these details and adjust your ranking appropriately. Also create a profile for your business on Google Maps to make your business more visible in searches.

● Blog regularly

Blogs are an important factor search engines use to rank websites. Your blog should also contain plumbing-relevant content for visitors (e.g. how to find the best contractors, solutions to plumbing problems, and seasonal maintenance tips for plumbing systems).

Clients looking for plumbing tips and advice can use this information, which brings in more visitors. Google also tracks how much time people spend on your site. Well-written content keeps visitors longer.

● Create videos

One alternate to blog posts is videos, which are relatively easy to produce. If you have content that needs to be demonstrated to clients (e.g. DIY videos for simple fixes), videos are a good way to convey that information. Videos are also an excellent way to show your expertise as a plumber. This makes you a more authoritative source and builds audience trust.

● Use social media

Social media is an excellent platform to reach hundreds of potential clients free of charge. Post relevant content (e.g. “how to” videos or blog posts) to link it to your brand. Always use a consistent tone with all your content. Sound competent and authoritative to build confidence in your brand. Remember to release content regularly. Inactive pages tend to lose relevance, and come with a drop in viewers. Stay active to keep your audience engaged in what you have to say.

● Partner with a builder

Establishing a relationship with a builder is an excellent way of producing more business. Plumbing is part of any construction; creating a relationship with a builder can get you mentioned when clients need work done. At best, you may find work as a subcontractor on their building projects.

Seek out local builders in the area and join professional groups to start building a network. Always do research on prospective partners; find a builder with a solid reputation to avoid damaging your own.

● Manage your reputation

Doing good work can be used as extra marketing opportunities. Encourage clients to write reviews of your work (e.g. in Yelp, Homestars, or Google Reviews) to give future clients an idea of what to expect from you. In case of negative reviews, respond to them immediately. Being responsive can let you minimize the fallout of these reviews and preserve your reputation.

Marketing is a great subject to study, especially if you want to learn more about consumer behaviour. It provides you with a deeper understanding of their purchasing attitude and patterns, as well as the psychological reasons behind certain marketing techniques.

During the course of their study, students will face loads of essay on different marketing topics. Whether it is persuasive, informative, or narrative essay, students need to be creative in planning and writing their pieces to make it engaging.

Here are a few effective strategies that will help you plan and write interesting marketing essay:

● Read Other Marketing Essays

To help you write a good and effective marketing essay, you need a few reliable sources of information. Reading marketing essays on the Internet helps you prepare and plan.

Take note of the specialized terms, such as claims, marketing statistics, and documented items. It also helps you to familiarize and learn more marketing terminologies. So long as it is not overdone and more obscure terms are explained, using the proper terminology will bolster the quality of your piece.

● Find an Interesting yet Relevant Topic

If you want to write an exceptional marketing essay, you will need to find an exceptional topic. Since you may be instructed to read other essays, choosing an interesting topic that is relevant in today’s marketing world will surely get your essay to stand out from the rest. One of the most effective ways to do this is to research about the latest news in business and marketing.

● Make an Outline

After gathering crucial information from other marketing essays online, make an outline with notes on each section to help support your information. Make sure that your outline discusses how the information is (or can be) applied in real-world marketing situations to add credibility to your essay.

● Make a Draft

One of the most common mistakes made by many students is writing a draft without an outline. No matter how crappy your first draft, it is an important step towards writing a strong essay. Drafting helps you organize your ideas – the good, the bad, and the in-betweens.

● Structuring the Paragraphs

Your introduction should summarize what the topic is all about, as well as generate the interest of the reader, encouraging them to read further.

After writing the introduction of the essay, start structuring the paragraphs. Formulate a logical approach to your argument. Each paragraph should be able to convey one clear thought. Support your argument with concrete and proven evidence or a case study.

When writing the concluding paragraph, highlight the results and the practical importance of your topic.

● Proofreading and Revising – Skipping proofreading and revision is a costly mistake. They help ensure that you did not leave any relevant information and detect any incorrect details and typos. It also allows you to carefully analyse your essay and organise your work more effectively.

It’s normal to struggle when attempting to write the perfect marketing essay — especially if words are not particularly your forte. However, if you want to ace this assignment, you can seek help online and turn to essay editing services by Master Essay and other service providers.